Industry Guide to Influencer Marketing: E-Commerce
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0. Introduction
Introduction to Influencer Marketing for E-Commerce
Hi and welcome to Heepsy’s Industry Guide to Influencer Marketing: E-Commerce! We hope this guide provides useful insight into influencer campaigns for all our e-commerce clients, as well as other e-commerces looking to get into influencer marketing.
Now more than ever, e-commerces play an invaluable role in the global consumer marketplace. According to a study done by the United Nations in 9 countries, more than half of survey respondents now shop online more often.
Yet, no one can buy your products if they don’t know about you! As an e-commerce, you have to rely almost completely on digital marketing efforts to get your brand and your products out there. And with 3.78 billion social media users worldwide, it seems like the perfect channel for doing so.
So at this point, you might be wondering: But what can influencers bring to the table for my e-commerce marketing? Well, just to give a few examples...
...Influencers can help you reach new niche markets and introduce your brand to new people.
...Influencers can give the sensation of more authentic content than what your brand publishes on its own account. People trust influencers more than they trust you!
...Working with influencers gives you access to content created by a wide variety of people, all with different perspectives and unique styles.
Now, before we get into the real meat of the guide, just one announcement. This industry guide is a companion of The Definitive Guide to Influencer Marketing, which is the complete walkthrough of an influencer marketing campaign. So if you haven’t read it and you’re not familiar with the industry, we recommend popping over there first before continuing here.
Now, let’s get to it!
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